Hiring: Marketing and Communications Manager

Position Overview

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The Alliance for Health Policy (“Alliance”) is hiring for a Marketing and Communications Manager to manage its daily marketing and communications, reporting to and working with the Vice President of Development and Engagement. The Alliance is a nonpartisan, nonprofit organization dedicated to helping policymakers and the public better understand health policy, the root of the nation’s health care issues, and the trade-offs posed by various proposals for change.

Candidates must have experience developing and executing marketing and communications strategies and a broad understanding of the health care system and policy issues. The ideal candidate will have experience managing marketing and communications activities in both the nonprofit and health care contexts. This team member will promote and expand the Alliance’s reach and impact. The role will be primarily responsible for executing marketing and communications strategy and activities, implementation of the Alliance’s digital communications (including email marketing, website content, social media, and targeted messaging to key audiences), and promoting the Alliance’s programming and content.

This is a full-time position in Washington, D.C., with a minimum of 2 days of in-office work expected in our hybrid arrangement. Exceptional candidates outside the greater Washington DC area may be considered in a remote capacity; please specify on your application if your application is contingent on a remote work arrangement. Periodic travel is required for remote employees.

Core Responsibilities

This individual is a self-starter and highly motivated with meticulous attention to detail and a policy savvy communication style that will allow this individual to clearly convey complex health policy issues to the public. The ideal candidate is well equipped to elevate Alliance communications, manage multiple projects, work seamlessly between teams, and have great follow-through on assignments and deadlines.

Executing marketing and communications strategy and activities

  • Develops the Alliance’s marketing and communications strategy in partnership with the Vice President of Development and Engagement
  • Plan, draft, and execute email, social media, and other marketing campaigns
  • Create content, collateral, and compelling narratives for general promotion of and improving awareness about the Alliance (e.g., marketing collateral, promotional videos, etc.); Alliance channels (including website, email, press releases, social media, and other digital media content); programs and events (including Signature Series, Annual Dinner); CEO remarks and communications; and fundraising (pitch decks, collateral, etc.)
  • Ensure organizational branding consistency across the website, email announcements, and other platforms and content
  • Ensure integrated marketing / communication plans across all Alliance programs, products, and services
  • Manage vendor partners, including drafting scopes for the creation of digital, video, and print content for Alliance channels, including website, email, press releases, social media (i.e., LinkedIn and Twitter), and other digital media content
  • Contribute to the development and management of the annual marketing budget, proposals, etc., in cooperation with Vice President of Development and Engagement

Implementation of digital communications

  • Maintain and improve the Alliance website, including writing and publishing content and event pages to the website
  • Develop and implement the Alliance social media strategy, manage social media accounts, and regularly draft and post content
  • Update and maintain health policy journalist contact list, manage press inquiries, and track media mentions
  • Monitor and evaluate marketing and communications analytics across the website, program engagement, email marketing, social media, and other platforms to facilitate continuous improvement and to support grant reporting

Promoting programming and content

  • Write and publish website content, email announcements, press releases and other digital media to support and showcase the work of the Alliance
  • Develop audience recruitment strategies and execute audience recruitment activities for Alliance events ranging from small discussions and congressional staff to public 400-person half-day summits by using an integrated strategy of email marketing and targeted outreach to the Alliance’s audience
  • Maintain and manage the Alliance’s Hubspot audience database, developing and deploying audience segmentation strategies

Requirements

  • Proven, successful marketing and communications experience
  • Exposure to health care industry or health policy
  • Experience with marketing plan execution, ownership of engagement targets, and responsibility for driving and hitting KPIs
  • Documented expertise in areas of marketing that include strategy development, sponsor targeting, branding, campaign measurement and optimization, digital and social media, analytics, and promotions
  • Demonstrated skills and experience with communications writing, preferably with experience in nonprofits, associations, health care businesses, or other related work
  • Website editing and content creation experience in WordPress, SquareSpace, or similar web hosting platforms
  • Knowledge of HTML, CSS and web analytics
  • Experience with Hubspot (preferred) or similar CRMs
  • Self-motivated and emotionally intelligent with the ability to adapt in an evolving environment
  • Bachelor’s degree in a relevant field. Bachelor’s degree in marketing, journalism or communications, preferred
  • Ability to work autonomously and across teams
  • Professionalism, efficiency, and demonstrated commitment to consistently high-quality, thorough work

Compensation 

Salary $65,000-72,000, depending on experience and qualifications. Please include your salary requirements with your application if they exceed the posted range. The Alliance for Health Policy offers an outstanding benefits package, including:

  • Platinum-level medical insurance, dental insurance, and vision insurance with 80% employer-paid premium subsidy for employees and 50% for family members
  • 12 weeks of 100% paid parental leave
  • $2 for $1 retirement contribution match, up to 10% of salary, with immediate vesting
  • Company provided life and long-term disability insurance
  • Generous paid vacation, holiday, and sick leave
  • Up to $1,000 relocation assistance available to candidates moving from outside the Washington, D.C. metro area
  • Up to $1,000 per year for qualifying education-related expenses, including student loan repayments
  • $100 per month transit benefit
  • $20 per month cell phone allowance

Equal Opportunity

Alliance for Health Policy is an equal opportunity employer and encourages people from all backgrounds to apply, including persons with disabilities and individuals from historically marginalized identities. Alliance for Health Policy values diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills, and to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, veteran status, pregnancy or related condition, or any other basis protected by law. Alliance for Health Policy’s hiring and employment decisions are based solely on a person’s merit and qualifications.

About the Alliance

For 30 years, the Alliance for Health Policy has served as a nonpartisan, nonprofit organization dedicated to helping policymakers and the public better understand health policy, the root of the nation’s health care issues, and the trade-offs posed by various proposals for change. We believe a better health care system begins with a balanced exchange of evidence, experience, and multiple perspectives. Regardless of their point of view, our audience recognizes the Alliance’s reputation as a well-respected source for unbiased health policy information.

Our Vision

To improve health and health care by fostering a balanced exchange of evidence, experience, and multiple perspectives.

Our Mission

To inform solutions for improving health and health care in the United States by advancing health policy knowledge and facilitating solutions-focused dialogue among diverse stakeholders and leaders.

Our Values

  • Collaborative learning, grounded in evidence and informed by experience: We promote a shared understanding of the facts and real-life experiences that affect health and health care in America.
  • Constructive and proactive problem solving: We come to every conversation ready to bring out the best ideas for solving problems.
  • Inclusive, equitable and respectful dialogue: We include diverse perspectives in consequential conversations and are committed to creating an environment where people can hear each other across differences.
  • Discernment and integrity: We are committed to navigating complex issues with good judgment and in good faith.
  • Responsiveness and accountability: We serve as a reliable and approachable source of excellent information for the health policy community.

Please apply directly via our application form. Apply Now »